We clarify outcomes (awareness, coverage, leads, sales enablement), audience mix (press/partners/ customers/influencers) and budget. Then shortlist venues that work for ceiling height, loading access, power, network and sightlines.
We shape the product story, presenter scripts and content; design stage/backdrop and demo zones; onboard vendors with clear SLAs; and set up registration, RSVP and media outreach in parallel.
We run the control room—presenter cues, VT rolls, unveil moment, lighting looks and transitions—while front-of-house keeps check-in, seating, VIP protocol and demo traffic smooth.
Unveil moments, demo stations, press interactions, media walls and audience reactions—designed for impact.
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